Business growth is the goal of every entrepreneur, and there are multiple ways to get there. Capital is often required to expand a business, making a merchant cash advance from Radium2 Capital one great way to fuel growth. However, blindly throwing cash at your business will not ensure your success.
Learning about your industry and building helpful connections that may ultimately be leveraged into leads and sales are surefire ways to grow both as a person and as a business owner. Here are our four favorite business development resources for small business owners:
1. Networking Events
Considering the busy lives entrepreneurs often lead, you could be forgiven for sliding networking events downward on your list of priorities. However, they offer great opportunities to scout for potential business partnerships or even friendships with like-minded individuals in your field.
Finding the right event for you is as simple as asking what you want to get out of it. If you need to brush up on your technology skills, a tech-expert’s speaking engagement is likely to provide the information you’re looking for. A Q&A session at the end will also be a solid opportunity to ask any lingering questions you still have.
Alternatively, a roundtable discussion with other people in your field is a great way to learn what other people are doing. You could hear an innovative solution to a problem that has been haunting you, or maybe lend your own expertise to make a name for yourself in your industry.
Many people attend networking events looking for jobs, so they also tend to be excellent if you need a few qualified candidates to fill an open position.
2. Local Development Centers
If you’re based in a relatively large city, you may be able to take advantage of dirt cheap and even free business classes at the local development center. These classes often cover a diverse array of helpful topics, including networking, technological advancements, and improving leadership skills, so you’re certain to find something that piques your interest.
Many of these centers also provide handy resources to help the local community succeed. You’re in the local community, so don’t hesitate to take advantage of anything they may offer to you.
3. Online Forums
If you’re not sure you can swing a trip to a networking event, business-related online forums offer a comparable exchange of ideas. The anonymity of the internet doesn’t allow for any real relationship building, but you can solicit ideas from other entrepreneurs around the globe.
When starting a business there are plenty of bumps along the way and things you thought you knew that turn out to be untrue. Here are some tips for running your business! https://t.co/2Es4qTn0Ns pic.twitter.com/tBtTsengbe
— Radium2 Capital (@Radium2Capital) April 20, 2018
Contributing on an active, popular online forum can also help you build credibility in your space. The more people know your name, the more in demand you can expect your services to be. Just make sure to avoid coming off as a brash, know-it-all, or anything else that could hurt your company’s public reputation.
Moderators of an online forum may allow you to promote your website or business as you build a following on their site, creating a valuable external link for your Search Engine Optimization (SEO) campaign. This shouldn’t be the only reason you contribute to an online forum, but an extra SEO brownie point never hurts.
Finally, formal conferences are a great way to connect with your target audience and other leaders in your industry. Many of them feature knowledgeable experts as keynote speakers, giving you a chance to soak in the latest information on your field. Continuing education is tantamount to success in the business world, so you should never let a learning opportunity slip by.
Other attendees can also be great to bounce ideas off of, or even serve as prospective hires if your company needs a new perspective.
If you can’t afford the costs associated with a conference, you may still be able to benefit by simply being in the area. Attendees won’t stay in the building hosting the conference the entire time they’re there, so you can connect with them between functions.
Radium2 Capital is always interested in helping entrepreneurs succeed, whether that means providing capital when others won’t or sharing our expertise on the best business development resources available to small business owners. Good luck!