For many different business owners, standing out in a crowded marketplace might be easier said than done. There is always going to be competition for every business out there, so it is important to figure out how to be different in a positive way. How does a business accomplish that? Here are four tips for standing out.
Use Influencer Marketing Correctly
In 2019, influencers play a major role in getting a certain product or business off the ground. Influencers can introduce a product to their followers, which in turn allows their followers to feel like they discovered something new. This builds awareness and also adds excitement around a product or idea.
In an article on Forbes.com, Jim Tobin of Carusele, an influencer marketing agency, states that influencer marketing can introduce the “why” of the product to new users. This helps brands really break down that barrier between introducing the product and showing how it works.
Compete in Smaller Niches Early On
There are certain markets out there that are simply too oversaturated these days, but all hope should not be lost. Instead of focusing on broad, generic keywords that have a lot of competition, it might be better for a business to get a little bit more specific.
For example, adding another qualifier to any type of search term is generally going to provide fewer results. Searching for “Accountants” will yield a lot more results than “Certified Public Accountants in Orlando.”
Worry About Your Business, Not Others
It can be pretty easy to get caught up in obsessing over the competition. Trying to beat them and look better than them is a positive for sure, but sometimes the overall focus gets lost. A business should be focusing on themselves and being the best they can be instead of just being slightly better than the competition.
Take chances if possible, and don’t be afraid to think outside the box. Constantly looking at the competition and worrying about what they are doing is not going to help with any part of the business process. Sure, they need to be looked at every once in a while, but obsessing over them is just going to cause a lot more headache than necessary. In an article on Inc.com Debra Maldonado states, that she unsubscribed and unfollowed many of her competitor’s newsletters and social media accounts.
The absolute best way to stand out as a business is to simply find a way to add value. By providing something that others can’t live without, it can be easy for a business to really take off. Have a purpose with what is being provided, and make sure that customers know the purpose.
If the business is trying to bring in loyal customers, one way to do that is to show them just how valuable they are. Customers who feel like they are adding value are going to in turn add value to the company. They will be very loyal, creating a base that can be used again and again as the business continues to grow.
It seems it should be so simple to stand out, but it is harder and harder to do these days. Utilizing the above tips will help your business be the little bit of color in a sea of black and white.