A brand name is just another name among many other brands out there. If you want to turn your brand into a household name preferred by customers in your niche, there are a few simple steps to follow. Apple did not simply become a household name overnight, though. It takes passion, creativity, and perseverance to achieve superstardom.
Fortunately, the digital marketing era makes the process comparatively simpler. You can connect to your target audience in so many ways. Below are 5 tips to create a household name, not just a brand.
1. Build The Right Brand Name and Identity
Before launching a new product or business on the market, be sure to get your brand name and identity right. Your brand name has to be simple, catchy, and easy to pronounce. It should also be unique and distinct from your competitors.
Your brand identity is composed of all the elements that portray the right image of your product or business to your target consumer. This includes your logo, website, email design, and printed materials. If you need help with branding and brand identity, you can always get professional help.
2. Research Your Niche
Your marketing strategy depends on your chosen niche. Invest time and resources in researching your niche first before marketing your products and services. Determine what appeals to your niche and how you can reach them. If your products or services provide something unique to your chosen niche, you are definitely going to become a household name.
3. Take Advantage of Social Media
Almost 96% of business owners market their brand on social media. Facebook, Instagram, LinkedIn, and other social media networks can easily connect you to your target niche. If you want to become a household name, your brand has to be visible on the social media platforms. Be ready to invest in creating catchy photos, viral posts, and videos that talk about your brand.
4. Invest in Native Marketing
If you want to become a household name quickly, be prepared to invest in native marketing. This involves using paid advertising on search engines and social media platforms. Native ads can spread brand awareness quickly and more efficiently. You can start creating brand using online advertising platforms.
Facebook’s advertising platform allows you to reach your target audience with the use of photos, website links and videos. You can retarget interested viewers using a pixel. Google’s advertising platform allows you to create brand awareness through its own search engine, YouTube, and partner blogs and sites in the form of sponsored content.
Keep your target niche constantly aware of your products or services by always investing in new content on your website, YouTube channel, and social media accounts. As long as you keep investing in brand awareness, you will stay relevant to your customers. Soon enough, you will create a household name for your brand.
If you are in need of working capital for your business to grow, Radium2 Capital is ready to lend a hand. We provide financing for every business type.